Internet Real Estate Ad Business

The nation's newspapers have about four more years to dominate the real estate ad business. 

Borrell Associates, a newspaper industry consulting firm, estimated Thursday that by 2009, more marketing dollars related to real estate will be spent online than in newspapers. This year, the consultants forecast, online ad spending related to real estate will rise to $1.8 billion, a 55% increase from last year's $1.16 billion. If the estimate holds true, it will mean that online media will take a 15.9% share of all ad dollars in this category, Borrell said.

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