Most real estate agents fail because they don't know how to generate leads. To be successful in real estate (lead generation), you must first think of yourself as being in the lead generation business. As a real estate agent, you should concetrate on transforming your business into a powerful lead generator for your referrals.
Without leads, you won't survive in this business and even if you think you're doing ok, you still need to generate fresh leads to sustain your small business.
Secondly, it's important to find as many qualified leads as possible because casual leads will not likely translate into serious prospects and can waste your valuable time and money.
One way to generate leads is business referral networking. Afterall, your direct contacts may know people who are on the market to either sell or buy.
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