The last time I pondered to myself of the fact that Facebook (fb) might be dying, but then came the social media gaming wave/tsunami/bubble/what the hell ever you want to call it, and it seemed to have gained back some momentum in terms of engagement and social relevancy. Games such as Farmville and Mafia Wars became quite popular and mildly addictive to the fb's attention deficit disordered (add) crowd, whores and dorks alike mind you. Traffic ramped back up because people would frequently return to fb to cultivate their minions in farmville or do a hit job or 2 in mafia wars. But then recently, one of the most popular social gaming facilitators, Zynga, received some really negative press from a popular tech blog, which i will not mention.
They were accused of being a scamville due to the fact that they were pushing incentivized/promotional offers (ie offerweb) within their games. An example, one of the offers is a mobile promo where you would submit your cell number in exchange for bonus game coins. The problem with these shady offers is that they'll bait consumers into buying a supposedly 'free' product (subscription) with a super small fine print that people often overlook and if you look closely, in most cases, it states that you'll be charged in full after the trial period. In most cases, the unsuspecting/victimized consumer would not know what had just happened until it was too late, which is when he/she sees their next monthly credit card statement with a fat subscription charge. The scam hell would then continue for some consumers if the scamville culprits made it nearly impossible to cancel your subscription and basically trap you in a recurring billing blackhole of hell.
Ok, now alot of fb users that got scammed are no longer playing these social games nor visiting fb as often as before. And of course, fb recently clamped down on these promo advertisers, so no more scammy fake freebies. In my opinion, this translates into the beginning of the fb demise. How so? Less traffic, less ads, less eyeballs, more red tapes equate to lower revenue!
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